Under the Radar: starting your internet business without venture capital (Financial Times Series) - Softcover

Kling, Arnold

Softcover

ISBN 10: 0273659170 ISBN 13: 9780273659174

Verlag: FT.com, 2001

Inhaltsangabe

"Under the Radar clears away truckloads of fear, uncertainty, and doubt that have been dumped on e-commerce by purportedly "professional" pundits, venture capitalists, industry analysts and consulting firms. Ignore the vested interests and listen to a guy who's actually been there." "A A Christopher Locke, co-author of The Cluetrain Manifesto and author of Gonzo Marketing" The Internet bubble has burst for the high-profile start-ups fuelled by hot-air, but there is another way. In the background are real entrepreneurs making real profits built on real businesses. Clear, practical and tough-minded, Under the Radar is their manifesto. Arnold Klingshows how you can build durable and profitable tech businesses without falling prey to the highs and lows of venture capital and the volatile markets. Forget everything you've ever read about starting an Internet business. Forget the moon-shot IPO's. Forget Silicon Valley and venture capital. The start-ups featured in glossy magazines represent only a sliver of what is happening on the Internet.Under the Radartells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the bubble burst. In this distinctive and timely guide, Arnold Kling, an experienced 'Netstrapper' who sold his Internet start-up for $85 million, introduces the reader to over two dozen business founders whose stories will inspire and instruct every aspiring and seasoned entrepreneur alike. Kling advises Internet entrepreneurs not to waste time trying to woo venture capitalists, who are obsessed with multi-million-pound jackpots. Instead, he offers clear, tough-minded coaching on every important aspect of building a solid Internet enterprise - from evaluating business ideas to finding the most suitable partners and making the best use of technology. His step-by-step plan will guide you to create businesses that are free from stock market turbulence and investor control and have lasting value.CONTENTS Chapter One: Introduction Chapter Two: My Story Chapter Three: Room Under the Radar Chapter Four: Planning your Business Chapter Five: Feeding Mouths and Minds - the Importance of Selling Chapter Six: Designing and Promoting your Service Chapter Seven: The Zen of Partnership Chapter Eight: Making a Clean Getaway Chapter Nine: How to Resolve Some Typical Dilemmas

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Über die Autorin bzw. den Autor

Arnold Kling founded Homefair.com, one of the first commercial sites on the Web. This profitable business eventually was sold for $85 million. Kling is a teacher, scholar, and author. He holds a PhD in economics from the Massachusetts Institute of Technology. These days, he spends his time writing, advising start-up companies, and volunteer teaching in high school. He lives in Silver Spring, Maryland.

Details zur Ausgabe

• Verlag: FT.com
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 0273659170
• ISBN 13: 9780273659174
• Einband: Tapa blanda
• Anzahl der Seiten: 368
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar