Practical Strategy:Structured tools and techniques - Softcover

Coyle, Geoff

Softcover

ISBN 10: 0273682202 ISBN 13: 9780273682202

Verlag: Ft PrenticeHall, 2003

Inhaltsangabe

Practical Strategy offers a coherent guide to many of the complex and diverse strategic decisions that many managers face today.  The books practical outlook offers a unique approach to a broad range of strategic situations, in which it explores each one through practical questioning and techniques.  This text demonstrates how strategic decisions are met on logic, rather than high level mathematics, by using real life examples and case studies to engage the student.

Über diesen Titel

Über die Autorin bzw. den Autor

Geoff Coyle is a professor of strategy at Bath University where the elective on which the book is based is an extremely popular option with both students and external examiners.  He is also a visiting professor at Southbank University and has worked at Harvard, MIT and LBS.

Von der hinteren Coverseite

Practical Strategy is ideal for both practitioners and students of strategy and decision science. It offers coherent guidance to combat potentially diverse and complex strategic decisions. The book¿s uniqueness is its ability to approach a broad range of strategic questions with a pragmatic set of tools and techniques that demand logic rather than high level mathematics. An exciting range of worked examples and a running case study help students visualise strategic uncertainties and ensure they see the practical relevance of the techniques suggested.

About the Author

Geoff Coyle is the Visiting Professor of Strategic Analysis at the School of Management at the University of Bath.

"Coyle has produced an important contribution to the task of strategic thinking. This text is an excellent blend of analytical techniques and worked examples, grounded in a diversity of worlds, from business to public and military services. It is accessible on a number of level, and so offers something valuable for most business schools."

Lez Rayman-Bacchus, Senior Lecturer in Strategy and e-business, London Metropolitan University

"This is an impressive work, based on its author's rich experience. The book provides an organised methodology for strategic problem solving with examples and guidance. Its coverage of a broad range of decision-making contexts makes it suitable as a main text for modules on strategic decision support for MSc degrees in Decision Sciences or Operational Research as well as being a complement to core strategy courses on the MBA. It is a first-class text, which I am happy to endorse."

Alan David, Senior Lecturer in Strategic Management, Westminster Business School, University of Westminster.

Details zur Ausgabe

• Verlag: Ft PrenticeHall
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 0273682202
• ISBN 13: 9780273682202
• Einband: Tapa blanda
• Anzahl der Seiten: 332
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien