Innovation Management: Context, strategies, systems and processes - Softcover

Pervaiz, Ahmed; Charlie, Shepherd

Softcover

ISBN 10: 0273683764 ISBN 13: 9780273683766

Verlag: Financial Times Prentice Hall, 2010

Über diesen Titel

Reseña del editor:

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.

Biografía del autor:

Professor Pervaiz is Director of Postgraduate Studies at the School of Business, Monash University Malaysia, where he teaches and researches in the management of innovation. Charlie Shepherd is Head of Enterprise Process Improvement & 6-Sigma at Raytheon Systems Limited

Über diese Auflage

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2010
• ISBN 10: 0273683764
• ISBN 13: 9780273683766
• Einband: Tapa blanda
• Anzahl der Seiten: 568