Economics for Business: Blending Theory and Practice - Softcover

Ian, Worthington; Chris, Britton

Softcover

ISBN 10: 0273685600 ISBN 13: 9780273685609

Verlag: Financial Times Prentice Hall, 2004

Inhaltsangabe

Book by Worthington Ian Britton Chris Rees Andy

Über diesen Titel

Reseña del editor

Economics in Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world. Business models such as Porter's five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers. This highly accessible book takes a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner. The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics.

Biografía del autor

Andy Rees is Head of the Department of Strategy and Management and Head of Undergraduate Studies at Leicester Business School, De Montford University.

Details zur Ausgabe

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2004
• ISBN 10: 0273685600
• ISBN 13: 9780273685609
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 560