Exploring Corporate Strategy: Text & Cases - Softcover

Johnson, Gerry

Softcover

ISBN 10: 0273687344 ISBN 13: 9780273687344

Verlag: Pitman Publishing, 2002

Inhaltsangabe

Book by Johnson Gerry Scholes Kevan Whittington Richard

Über diesen Titel

Críticas:

Exploring Corporate Strategy is one of the outstanding texts in international management education. It combines clarity of structure and presentation with topical and enduring examples. It also has a depth of synthesis and critical reflection based on relevant research which is rare in text books. Andrew Pettigrew, University of Bath, School of Management, United Kingdom Exploring Corporate Strategy is strong at integrating theory and practice ... has an international perspective both in its theoretical coverage and its empirical illustrations and cases ... is comprehensive and easy to combine with further theoretical readings. Leif Melin, Jonkoping International Business School, Sweden The 7th edition of this textbook offers yet another step in improvement both in the area of student support and its overall coverage. In particular the website is easily accessible, user friendly and provides a range of supplementary resources to engage and reinforce students' understanding of this complex area of study. John Toth, Leeds Business School, Leeds Metropolitan University, United Kingdom Exploring Corporate Strategy strikes a balance because it provides sound methodology and analysis, cleverly combined with a well-reasoned introduction to more contemporary paradigms. Thoughtful use of figures and tables provides clarity for students; the detailed cases are ideal for teaching purposes. Gerard Betros, University of Southern Queensland, Australia

Reseña del editor:

This strategy textbook covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. This version of the text includes 35 long case studies from a variety of industries worldwide.

Über diese Auflage

• Verlag: Pitman Publishing
• Erscheinungsdatum: 2002
• ISBN 10: 0273687344
• ISBN 13: 9780273687344
• Einband: Tapa blanda
• Anzahl der Seiten: 1072