Exploring Corporate Strategy: Text Only - Softcover

Johnson, Gerry; Scholes, Kevan; Whittington, Richard

Softcover

ISBN 10: 0273687395 ISBN 13: 9780273687399

Verlag: Pearson Education Limited, 2005

Inhaltsangabe

Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. The text includes access to a companion website, which includes: For lecturers; Instructors Manual with case notes, over 300 PowerPoints, additional classic cases from previous editions and a secure Test bank. For Students; Multiple choice questions, weblinks, case updates, and additional case studies.Suitable for courses studying Strategic Management at all levels.

Details zur Ausgabe

• Verlag: Pearson Education Limited
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 0273687395
• ISBN 13: 9780273687399
• Einband: Taschenbuch
• Anzahl der Seiten: 672
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar