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Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.
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Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.
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Consumer Behaviour. A European Perspective
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Consumer Behaviour: A European Perspective
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780273687528
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Consumer Behaviour: A European Perspective
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Pearson Education Limited, United Kingdom, Harlow, 2006
ISBN 10: 0273687522
ISBN 13: 9780273687528
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Paperback. Zustand: Very Good. Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR001811181
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Consumer Behaviour: A European Perspective
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Paperback. Zustand: Very Good. Consumer Behaviour: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780273687528
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Consumer Behaviour: A European Perspective
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Financial Times/ Prentice Hall, 2006
ISBN 10: 0273687522
ISBN 13: 9780273687528
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Paperback. Zustand: Used; Acceptable. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Bestandsnummer des Verkäufers CHL9980527
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Consumer Behaviour: A European Perspective (3rd Edn)
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Financial Times/ Prentice Hall, 2006
ISBN 10: 0273687522
ISBN 13: 9780273687528
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Consumer Behaviour: A European Perspective
Verlag:
Financial Times/ Prentice Hall, 2006
ISBN 10: 0273687522
ISBN 13: 9780273687528
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273687528. Bestandsnummer des Verkäufers 9410758
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Consumer Behaviour: A European Perspective (3rd Edn)
Verlag:
Financial Times/ Prentice Hall, 2006
ISBN 10: 0273687522
ISBN 13: 9780273687528
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273687528. Bestandsnummer des Verkäufers 7065628
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Consumer Behaviour: A European Perspective
Verlag:
Financial Times/ Prentice Hall, 2006
ISBN 10: 0273687522
ISBN 13: 9780273687528
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Softcover
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Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Bestandsnummer des Verkäufers wbs6914783669
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Consumer Behaviour. A European Perspective
Verlag:
Financial Times Prent.Int, 2006
ISBN 10: 0273687522
ISBN 13: 9780273687528
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Taschenbuch. Zustand: Gut. 701 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 1423. Bestandsnummer des Verkäufers 323715
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