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Inhaltsangabe
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. * Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. * All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.
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Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. * Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. * All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.
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Global Marketing: A Decision-Oriented Approach
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Paperback. Zustand: Very Good. Global Marketing: A Decision-Oriented Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780273706786
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Global Marketing: A Decision-Oriented Approach (4th Edition)
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Global Marketing: A Decision-Oriented Approach
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780273706786
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Global Marketing: A Decision-Oriented Approach
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Zustand: Como nuevo. : Este libro de Svend Hollensen, titulado 'Global Marketing: A Decision-Oriented Approach', es una guía completa sobre marketing internacional. Publicado por Pearson Education, este libro de texto está dirigido a estudiantes y profesionales, ofreciendo un enfoque práctico y orientado a la toma de decisiones en el ámbito del marketing global. Cubre temas esenciales como la investigación de mercados internacionales, la segmentación y el posicionamiento, las estrategias de entrada en mercados extranjeros y la gestión de la marca a nivel global. EAN: 9780273706786 Tipo: Libros Categoría: Negocios y Economía Título: Global Marketing: A Decision-Oriented Approach Autor: Svend Hollensen Editorial: Pearson Education Limited Idioma: en Páginas: 752 Formato: tapa blanda. Bestandsnummer des Verkäufers Happ-2022-11-29-bd0949c4
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Global Marketing: A Decision-Oriented Approach
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Global Marketing: A Decision-Oriented Approach
Verlag:
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
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Global Marketing: A Decision-Oriented Approach
Verlag:
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
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Global Marketing: A Decision-Oriented Approach
Verlag:
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
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Softcover
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273706786. Bestandsnummer des Verkäufers 9136423
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Global Marketing: A Decision-Oriented Approach
Verlag:
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
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Global Marketing: A Decision-Oriented Approach
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Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
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Softcover. Zustand: Bon. Ancien livre de bibliothèque. Couverture différente. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers E-841-297
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