Verwandte Artikel zu Exploring Corporate Strategy: Text & Cases

Exploring Corporate Strategy: Text & Cases - Softcover

Johnson, Gerry; Scholes, Kevan; Whittington, Richard

 
9780273711926: Exploring Corporate Strategy: Text & Cases
Softcover
ISBN 10: 027371192X ISBN 13: 9780273711926
Verlag: Financial Times/ Prentice Hall, 2008

Inhaltsangabe

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

 

Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

 

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

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Über die Autorin bzw. den Autor

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

 

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Verlag
Financial Times/ Prentice Hall
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
027371192X
ISBN 13 
9780273711926
Einband
Taschenbuch
Anzahl der Seiten
920
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
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