Smart Retail: Turn your store into a sales phenomenon - Softcover

Hammond, Richard

Softcover

ISBN 10: 0273712772 ISBN 13: 9780273712770

Verlag: Prentice Hall, 2007

Inhaltsangabe

Work in retail for any length of time and it gets into your system. There's something about shop-based selling - it’s immediate, exciting, risky and hard to predict. Most retailers love it. But in many ways it’s the least understood of all business practices.

Now in its second edition, this bestselling book provides you with even more crucial insights into how retailing works. Fully revised and updated with the latest success stories, new ideas, strategic and tactical thinking, Smart Retail is the how-to retail bible. New chapters include learning from the past pioneers of retail - the simple yet effective strategies your competitors have forgotten and  how use data to drive profit and growth.

Covering everything from creating the ultimate retail experience to understanding your customer and the importance of motivated shop floor workers, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

This book is the first 'how to' retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energised and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success.

Über diesen Titel

Über die Autorin bzw. den Autor

Richard Hammond has lived and breathed retail at every level - as a wide-eyed kid, in executive positions within Head Office teams and latterly as a consultant, specialising in retail. In his consulting work, Richard has helped leading retail brands such as Whitbread, Pizza Hut, Barclays and KFC to engage and motivate their people.

Von der hinteren Coverseite

'A toolkit of retailing skills to take you beyond survival, to super-performance.'
Angus Thirlwell, Co-founder & Managing Director, Hotel Chocolat

Retail is tough – it’s fast, risky and the competition is intense. No two days are ever the same – one day it could be a triumph, the next a disaster. Immediate and exciting, retailers love it, but it’s one of the least understood of all business practices.

 

Based on one simple question posed to the world’s best retailers – ‘what makes you so good?’ – this completely revamped new edition of Smart Retail reveals the secrets behind creating phenomenal retail experiences.

 

Practical and straightforward, you'll find resources here to help build a complete retail strategy, drive a new format, get better results and to enjoy more of the good days.

'A really practical and helpful guide, essential reading for anyone involved in retailing.'

Charles Dunstone, CEO, The Carphone Warehouse

 

'This book is full of practical good things to make running stores that bit easier to get right.'

Julian Richer, Chairman and Founder, Richer Sounds

 

'A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.'

Vittorio Radice, Saviour of Selfridges

 

 

Details zur Ausgabe

• Verlag: Prentice Hall
• Erscheinungsdatum: 2007
• Sprache: Englisch
• ISBN 10: 0273712772
• ISBN 13: 9780273712770
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Deutschland