Fundamentals of Strategy - Softcover

Johnson, Gerry

Softcover

ISBN 10: 0273713108 ISBN 13: 9780273713104

Verlag: Pearson Further Education, 2008

Über diesen Titel

Reseña del editor:

Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

Biografía del autor:

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Über diese Auflage

• Verlag: Pearson Further Education
• Erscheinungsdatum: 2008
• ISBN 10: 0273713108
• ISBN 13: 9780273713104
• Einband: Paperback
• Anzahl der Seiten: 336