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Inhaltsangabe
This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing.
Relationship Marketing: Exploring Relational Strategies in Marketing, 3e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'.
New "prequel" Chapter 1A detailing the progression of marketing beyond the traditional marketing paradigm. Chapter 1B continues the development of Relationship Marketing itself from this point.
New end-of-chapter cases on current issues in RM, including client-agency relationships, collaboration and decision-making, and focussing on companies such as BSkyB, More Th>n and Ryanair.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing. Relationship Marketing: Exploring Relational Strategies in Marketing, 3e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'. New "prequel" Chapter 1A detailing the progression of marketing beyond the traditional marketing paradigm. Chapter 1B continues the development of Relationship Marketing itself from this point. New end-of-chapter cases on current issues in RM, including client-agency relationships, collaboration and decision-making, and focussing on companies such as BSkyB, More Th>n and Ryanair.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagPearson Education Limited
- Erscheinungsdatum2008
- ISBN 10 0273713191
- ISBN 13 9780273713197
- EinbandTapa blanda
- SpracheEnglisch
- Auflage3
- Anzahl der Seiten336
- Kontakt zum HerstellerNicht verfügbar
EUR 1,22
EUR 4,64 für den Versand von Vereinigtes Königreich nach Deutschland
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Relationship Marketing: Exploring Relational Strategies in Marketing
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Relationship Marketing: Exploring Relational Strategies in Marketing
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Financial Times/ Prentice Hall 03/04/2008, 2008
ISBN 10: 0273713191
ISBN 13: 9780273713197
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Relationship Marketing: Exploring Relational Strategies in Marketing
Verlag:
Financial Times/ Prentice Hall 03/04/2008, 2008
ISBN 10: 0273713191
ISBN 13: 9780273713197
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Relationship Marketing: Exploring Relational Strategies in Marketing
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273713197. Bestandsnummer des Verkäufers 8996222
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Relationship Marketing: Exploring Relational Strategies in Marketing
Verlag:
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713191
ISBN 13: 9780273713197
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273713197. Bestandsnummer des Verkäufers 8985156
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Beispielbild für diese ISBN
Relationship Marketing: Exploring Relational Strategies in Marketing
Verlag:
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713191
ISBN 13: 9780273713197
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273713197. Bestandsnummer des Verkäufers 9727811
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Beispielbild für diese ISBN
Relationship Marketing: Exploring Relational Strategies in Marketing
Verlag:
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713191
ISBN 13: 9780273713197
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273713197. Bestandsnummer des Verkäufers 9727810
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Beispielbild für diese ISBN
Relationship Marketing: Exploring Relational Strategies in Marketing
Verlag:
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713191
ISBN 13: 9780273713197
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273713197. Bestandsnummer des Verkäufers 9727809
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Beispielbild für diese ISBN
Relationship Marketing: Exploring Relational Strategies in Marketing
Verlag:
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713191
ISBN 13: 9780273713197
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273713197. Bestandsnummer des Verkäufers 9533365
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Relationship Marketing: Exploring Relational Strategies in Marketing
Verlag:
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713191
ISBN 13: 9780273713197
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273713197. Bestandsnummer des Verkäufers 9533369
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