Consumer Behaviour - Softcover

Solomon, Michael R.; Bamossy, Gary; Askegaard, Søren; Hogg, Margaret K.

Softcover

ISBN 10: 027371726X ISBN 13: 9780273717263

Verlag: Pearson Education Limited, 2009

Inhaltsangabe

Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters.
This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.

Über diesen Titel

Über die Autorin bzw. den Autor

Michael R. Solomon, Ph.D.,joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research.  In addition to this book, he is also the co-author of  the widely-used text book Marketing: Real People, Real Decisions.

Gary J. Bamossy, Ph.D.,is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. 

Søren Askegaardis Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993.

Margaret K. Hogg holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS).

Details zur Ausgabe

• Verlag: Pearson Education Limited
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 027371726X
• ISBN 13: 9780273717263
• Einband: Tapa blanda
• Auflage: 4
• Anzahl der Seiten: 728
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien