EXPLORING CORPORATE STRATEGIE WITH MYSTRATEGIELAB ED 8 (LIVRE ANGLAIS) - Softcover

JOHNSON, Gerry; SCHOLES, Kevan

Softcover

ISBN 10: 0273731556 ISBN 13: 9780273731559

Verlag: PEARSON, 2010

Inhaltsangabe

Título: Exploring Corporate Strategy with MyStrategyLab
Autor(s): Richard Whittington, Kevan Scholes et Gerry Johnson
Editor: Financial Times/ Prentice Hall
Año de publicación: 2009
Estado: Segunda mano - Bueno
ISBN : 9780273731559
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Reseña del editor:

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Biografía del autor:

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Über diese Auflage

• Verlag: PEARSON
• Erscheinungsdatum: 2010
• ISBN 10: 0273731556
• ISBN 13: 9780273731559
• Einband: Tapa blanda
• Anzahl der Seiten: 72