Economics for Business and Management - Softcover

Alan, Griffiths; Stuart, Wall

Softcover

ISBN 10: 0273735241 ISBN 13: 9780273735243

Verlag: Financial Times Prentice Hall, 2011

Inhaltsangabe

Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers:

·    What are the characteristics for successful entry into new international markets?

·    How can ‘sustainability’ affect decision making within businesses?

·    Why are today’s global investors so concerned about national debt issues?

·    In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?

·    What strategies can companies such as BP use to repair damaged global reputations?

It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning.

Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.   

Über diesen Titel

Über die Autorin bzw. den Autor

Alan Griffiths is Reader in Economics at the Ashcroft International Business School, Anglia Ruskin University.

Stuart Wall is Professor of Business and Economics Education at the Ashcroft International Business School, Anglia Ruskin University.

Details zur Ausgabe

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 0273735241
• ISBN 13: 9780273735243
• Einband: Tapa blanda
• Anzahl der Seiten: 592
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien