Fundamentals of Strategy: AND MyStrategyLab - Softcover

Johnson, Gerry

Softcover

ISBN 10: 0273736752 ISBN 13: 9780273736752

Verlag: Financial Times Prentice Hall, 2009

Inhaltsangabe

Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy – for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.  

The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

Über diesen Titel

Über die Autorin bzw. den Autor

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Details zur Ausgabe

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 0273736752
• ISBN 13: 9780273736752
• Einband: Tapa blanda
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien