Exploring Corporate Strategy - Softcover

Johnson, Gerry; Scholes, Kevan; Whittington, Richard

Softcover

ISBN 10: 0273737007 ISBN 13: 9780273737001

Verlag: Pearson ELT, 2010

Inhaltsangabe

Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn’t be without.

Details zur Ausgabe

• Verlag: Pearson ELT
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0273737007
• ISBN 13: 9780273737001
• Einband: Taschenbuch
• Anzahl der Seiten: 561
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien