Essentials of Marketing Communications: Touchpoints, Sharing And Disruption - Softcover

Fill, Chris

Softcover

ISBN 10: 0273738445 ISBN 13: 9780273738442

Verlag: Financial Times, 2011

Inhaltsangabe

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry.The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications., It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.

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Biografía del autor:

Chris Fill is the founder and Managing Director of Fillassociates (www.fillassociates.co.uk). The company develops learning materials related to marketing and corporate communications, provides training, evaluation and consultancy for organisations wishing to manage their marketing communications and corporate reputation. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at several European Business Schools and a Fellow of The Chartered Institute of Marketing where he is the Senior Examiner responsible for the Professional Postgraduate Diploma module, Managing Corporate Reputation.

Über diese Auflage

• Verlag: Financial Times
• Erscheinungsdatum: 2011
• ISBN 10: 0273738445
• ISBN 13: 9780273738442
• Einband: Tapa blanda
• Anzahl der Seiten: 440