Framework for Marketing Management :Global Edition - Softcover

Philip, Kotler; Kevin, Keller

Softcover

ISBN 10: 0273752510 ISBN 13: 9780273752516

Verlag: Financial Times Prentice Hall, 2011

Inhaltsangabe

For graduate and undergraduate marketing management courses.
 
This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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Reseña del editor

For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Details zur Ausgabe

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 0273752510
• ISBN 13: 9780273752516
• Einband: Tapa blanda
• Anzahl der Seiten: 368
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien