Strategic Brand Management: Global Edition - Softcover

Keller, Kevin

Softcover

ISBN 10: 0273779419 ISBN 13: 9780273779414

Verlag: Pearson Education Limited, 2012

Über diesen Titel

Reseña del editor:

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

Über diese Auflage

• Verlag: Pearson Education Limited
• Erscheinungsdatum: 2012
• ISBN 10: 0273779419
• ISBN 13: 9780273779414
• Einband: Tapa blanda
• Anzahl der Seiten: 592