A Journalist's Guide to Public Opinion Polls - Softcover

Gawiser, Sheldon; Witt, G. Evans

Softcover

ISBN 10: 0275949893 ISBN 13: 9780275949891

Verlag: Praeger, 1994

Inhaltsangabe

This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.

Über diesen Titel

Über die Autorin bzw. den Autor

Sheldon R. Gawiser, G. Evans Witt

Details zur Ausgabe

• Verlag: Praeger
• Erscheinungsdatum: 1994
• Sprache: Englisch
• ISBN 10: 0275949893
• ISBN 13: 9780275949891
• Einband: Taschenbuch
• Anzahl der Seiten: 192
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland