Inhaltsangabe
Excerpt from Advertising
This course is not designed for the advertiser alone, but is of such a nature as to enable a business man, of whatever field, to enter into a greater appreciation of the possible development of his own establishment provided his executive work involves the handling of people or a knowledge of goods. It not only suggests publicity between manufacturer and consumer, retail dealer and the public, but the publicity demanded by any firm within itself, necessary for a continued and healthy growth.
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Advertising (Classic Reprint)
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Paperback. Zustand: New. Print on Demand. This book offers a comprehensive examination of advertising psychology, guiding readers through the fundamental principles governing effective advertising techniques. The author, an expert in the field, draws upon classic and contemporary research to provide a thorough understanding of human behavior as it relates to advertising. The book covers various topics, including the impact of the senses on advertising, the role of attention, memory, instincts, and emotions in shaping consumer behavior. It also explores the importance of form and figures in creating visually appealing and memorable advertisements. Through insightful analysis and practical examples, this book provides valuable insights into the psychological underpinnings of successful advertising campaigns, making it an indispensable resource for marketers, advertisers, and anyone interested in the psychology of consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Bestandsnummer des Verkäufers 9780282934682_0
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Advertising (Classic Reprint)
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9780282934682
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Advertising (Classic Reprint)
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers LW-9780282934682
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