In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.
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In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.
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Versandziele, Kosten & DauerAnbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers GRP102710064
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Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Good. 1st Edition. 1st edition. Hardbound in dust jacket. Several large tears to dust jacketthat shows some edge wear, otherwise very good. Bestandsnummer des Verkäufers 89253
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Anbieter: Dave Wilhelm Books, Evanston, IL, USA
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Anbieter: Midtown Scholar Bookstore, Harrisburg, PA, USA
Hardcover. Zustand: Good. first printing Torn/worn dj. Good hardcover with some shelfwear; may have previous owner's name inside. Standard-sized. Bestandsnummer des Verkäufers mon0000150998
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Anbieter: Acadia Art & Rare Books. Est. 1931, Toronto, ON, Kanada
Hardcover. Zustand: Near Fine. Zustand des Schutzumschlags: Poor. 1st Edition. Hardcover With Dj. Color Illustrated. Dj. Missing Large Piece To Lower Front Edge, Other Small Nicks Here And There. Clean Interior. 8vo. Bestandsnummer des Verkäufers 031543
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Anbieter: Acadia Art & Rare Books. Est. 1931, Toronto, ON, Kanada
Hardcover. Zustand: Near Fine. Zustand des Schutzumschlags: Poor. 1st Edition. Hardcover With About Complete Dj. Color Illustrated. Dj. With Closed Tears And Slightly Edge Worn. Clean Interior. 8vo. Bestandsnummer des Verkäufers 031544
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Anbieter: art longwood books, Gloucester, MA, USA
Hard Cover. Zustand: Near Fine Plus. Zustand des Schutzumschlags: Near Fine Plus. First Edition/First Printing. cloth, hard cover in dust jacket., dj shows only the slightest evidence of handling, no tears, creases, stains, no writing, no markings. no flaws. ; first printing., 218pp., illustrated throughout in color, b/w.; second in a series of three books rand wrote during the latter years of his distinguished career in graphic design, teaching, consulting. Size: 4to - over 9¾" - 12" tall. Bestandsnummer des Verkäufers 22639
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Hard cover. Cloth over boards. 218 p. Audience: General/trade. Very good in good dust jacket. Some shelf-wear and minor tears to dust jacket edges. Top edge of dust jacket on front cover is curling and has slight tears. Pages appear clean and unmarked. Bestandsnummer des Verkäufers Alibris.0007065
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