In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
EUR 19,26 für den Versand von Australien nach Deutschland
Versandziele, Kosten & DauerEUR 26,26 für den Versand von USA nach Deutschland
Versandziele, Kosten & DauerAnbieter: Gotcha By The Books, Brisbane, QLD, Australien
hardbound. Zustand: Very Good in G-VG dustwrapper. profusely illustrated (illustrator). Series of essays by Paul Rand discussing the contemporary (c1990's) practice of graphic design - Form + Content, Good Design is Goodwill, Intuition and Ideas, Logos, The IBM Logo, IDEO Magazine, Computers Pencils and Brushes, and more; first edition of this collection (the essays being sourced from previous publications); colour illustrations throughout showing Rand's own work, and the work of other notable designers; endpapers foxed, foot of spine knocked (with creases to inner corners of some pages), o.w. Very Good throughout; dustwrapper lightly edgeworn and rubbed, o.w. G-VG. Dustwrapper. 218pp. sm 4to. Very Good in G-VG dustwrapper. Bestandsnummer des Verkäufers 23562
Anzahl: 1 verfügbar
Anbieter: Black Cat Books, Shelter Island, NY, USA
Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Good. 1st Edition. 1st edition. Hardbound in dust jacket. Several large tears to dust jacketthat shows some edge wear, otherwise very good. Bestandsnummer des Verkäufers 89253
Anzahl: 1 verfügbar
Anbieter: SecondSale, Montgomery, IL, USA
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00089857077
Anzahl: 1 verfügbar
Anbieter: Goodwill Industries of VSB, Oxnard, CA, USA
Zustand: Acceptable. The book is 100% readable but visibly worn, and damaged. This may include stains. tears, rips, folded pages, binding damage, dents, scuffs, scratches and sticker residue. The book also may contain heavy highlighting and notes. Most books listed do not fall under these conditions as we tend to underlist. If you would like a photo of your purchase,please contact us. Bestandsnummer des Verkäufers 4JQZV1000CXA
Anzahl: 1 verfügbar
Anbieter: Dave Wilhelm Books, Evanston, IL, USA
Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. Book is solid VG. DJ is VG with a couple of small tears at bottom of spine area. Full number line. Bestandsnummer des Verkäufers 18001
Anzahl: 1 verfügbar
Anbieter: Acadia Art & Rare Books. Est. 1931, Toronto, ON, Kanada
Hardcover. Zustand: Near Fine. Zustand des Schutzumschlags: Poor. 1st Edition. Hardcover With Dj. Color Illustrated. Dj. Missing Large Piece To Lower Front Edge, Other Small Nicks Here And There. Clean Interior. 8vo. Bestandsnummer des Verkäufers 031543
Anzahl: 1 verfügbar
Anbieter: Toscana Books, AUSTIN, TX, USA
Hardcover. Zustand: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Bestandsnummer des Verkäufers Scanned0300055536
Anzahl: 1 verfügbar
Anbieter: Acadia Art & Rare Books. Est. 1931, Toronto, ON, Kanada
Hardcover. Zustand: Near Fine. Zustand des Schutzumschlags: Poor. 1st Edition. Hardcover With About Complete Dj. Color Illustrated. Dj. With Closed Tears And Slightly Edge Worn. Clean Interior. 8vo. Bestandsnummer des Verkäufers 031544
Anzahl: 1 verfügbar
Anbieter: Midtown Scholar Bookstore, Harrisburg, PA, USA
Hardcover. Zustand: Good. first printing Torn/worn dj. Good hardcover with some shelfwear; may have previous owner's name inside. Standard-sized. Bestandsnummer des Verkäufers mon0000150998
Anzahl: 1 verfügbar
Anbieter: art longwood books, Gloucester, MA, USA
Hard Cover. Zustand: Near Fine Plus. Zustand des Schutzumschlags: Near Fine Plus. First Edition/First Printing. cloth, hard cover in dust jacket., dj shows only the slightest evidence of handling, no tears, creases, stains, no writing, no markings. no flaws. ; first printing., 218pp., illustrated throughout in color, b/w.; second in a series of three books rand wrote during the latter years of his distinguished career in graphic design, teaching, consulting. Size: 4to - over 9¾" - 12" tall. Bestandsnummer des Verkäufers 22639
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