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"This book breaks the mold for the 'management success' literature. Forget what you've read in previous management books. Stop assuming that you have to trade off the interests of employees and customers for those of stockholders. Freeman, Harrison and Wicks show why smart managers succeed by adding value everywhere."--Tom Donaldson, Mark O. Winkelman Professor, The Wharton School of the University of Pennsylvania -- Tom Donaldson "Given the discussions that currently engage the market as to a US shareholder orientation versus a continental stakeholder focus, Freeman et al put forth a simple framework for stakeholder management and give a good argument for how ethical leadership is needed for the more complex times approaching us."--Jeffrey J. Diermeier, President & Chief Executive Officer, CFA Institute -- Jeffrey J. Diermeier "Freeman's book, and the launch of this series, is an invaluable resource for current and future business leaders. Placing the leading thinking of top academics into the hands of managers will greatly contribute to positively shaping future business practice and the creation of value."--John J. Castellani, President of Business Roundtable -- John J. Castellani "Ed Freeman is one of those great teachers who change the world by changing the way people think, and even how they think about thinking. He melds intellectual rigor with practical wisdom and inspired standards--an exemplar of the very best of what a modern professor should be."--Jim Collins, Batten Fellow at the University of Virginia, author of "Good to Great" and co-author of "Built to Last"
Managing for Stakeholders: Survival, Reputation, and Success, the culmination of twenty years of research, interviews, and observations in the workplace, makes a major new contribution to management thinking and practice. Current ways of thinking about business and stakeholder management usually ask the Value Allocation Question: How should we distribute the burdens and benefits of corporate activities among stakeholders? Managing for Stakeholders, however, helps leaders develop a mindset that instead asks the Value Creation Question: How can we create as much value as possible for all of our stakeholders? Business is about how customers, suppliers, employees, financiers (stockholders, bondholders, banks, etc.), communities, the media, and managers interact and create value. World-renowned management scholar R. Edward Freeman and his coauthors outline ten concrete principles and seven practical techniques for managing stakeholder relationships in order to ensure a firm's survival, reputation, and success. Managing for Stakeholders is a revolutionary book that will change not only how managers do business but also how they recognize and evaluate business opportunities that would otherwise be invisible.
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