Sixty to Zero: An Inside Look at the Collapse of General Motors--and the Detroit Auto Industry - Softcover

Taylor III, Alex

Softcover

ISBN 10: 030017151X ISBN 13: 9780300171518

Verlag: Yale University Press, 2011

Inhaltsangabe

Unusual book

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Críticas

"'Insights into the journalistic mindset, as well as keen observations about GM itself, are what make Sixty to Zero an enlightening and engaging read.' (Paul Ingrassia, Wall Street Journal)"

Reseña del editor

An award-winning journalist's insights into the auto industry, the decline of once-great companies, and the failures of management The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and a history of hesitance, inaction, and failure to learn from mistakes. In the process, he provides lasting lessons for every executive who confronts the challenges of a changing marketplace and global competition. Yet Taylor resists condemning GM's leadership from the privileged view of hindsight. Instead, his account enables the reader to see GM's decline through the eyes of an insider, with the understanding that corporate decision-making at a company as large as General Motors isn't as simple as it may seem. Taylor's book serves as a marvelous case study of one of the United States' premier companies, of which every American quite literally now holds a share.

Details zur Ausgabe

• Verlag: Yale University Press
• Erscheinungsdatum: 2011
• ISBN 10: 030017151X
• ISBN 13: 9780300171518
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 272