"An entertaining resource . . . The book's appearance as a no-frills guide makes the witty nature of Tony Seddon's text a welcome surprise. Each chapter accomplishes the difficult task of providing in-depth information without becoming tedious. . . . An easy, but thorough read."--Vada D. Komistra, ARLIS/NA Reviews--Vada D. Komistra "ARLIS/NA Reviews "
"A go-to handbook unencumbered by excess. . . . easy to use. . . . Those seeking to master typography will find Seddon's book invaluable."--J. C./I>--J. C. Burns "Choice "
"When a book's introduction hails 'type nerds, ' I can't resist . . . In this book, Tony Seddon equips you with all the facts you might need for any rigorous typography debate with fellow nerds. . . . Get it for the keyboard shortcut list alone: the quickest way to that pilcrow."--Communication Arts--Communication Arts
Have you ever wondered which typeface is used for airport signs? Or about the history behind the Times New Roman font? We are constantly engaging with type, yet many of us struggle to use it effectively or simply to understand the basics. This beautifully illustrated, easy to use companion is the perfect guide to everything typographic.
Tony Seddon provides an essential lexicon that explains the history and functionality of 160 type terms. This handy guide also features a useful timeline situating each typeface throughout history, and colorful examples of each entry clearly illustrating what is being discussed.
Essential Type will build your knowledge of typeface use with a clear and comprehensive “what is it” and “why use it” approach to the subject. Five chapters explore topics including glyphs and characters, display and script fonts, and the anatomy of type. Seddon also depicts more than 40 typefaces in striking array, paying particular attention to highlighting their key identifying features. This, along with illuminating backstories and tips to help you identify fonts, is the perfect companion for all type enthusiasts and practitioners.
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