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Inhaltsangabe
Updated to accommodate changes that have occurred in recent years, this textbook examines the complex conditions and increasing competition facing businesses, and how traditional marketing techniques are being adapted to suit these more specialized needs. The role of information technology is discussed with reference to its impact on marketing - notably marketing management and marketing information services. The text reflects recent developments, particularly the growing importance of internationalism and the Single European Market, the application of new technologies, the growth of consumerism, environmentalism and the changing role of the state. The fundamental assumption of the book is that the interplay of academic and practical knowledge holds the key to understanding and applying marketing.
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Updated to accommodate changes that have occurred in recent years, this textbook examines the complex conditions and increasing competition facing businesses, and how traditional marketing techniques are being adapted to suit these more specialized needs. The role of information technology is discussed with reference to its impact on marketing - notably marketing management and marketing information services. The text reflects recent developments, particularly the growing importance of internationalism and the Single European Market, the application of new technologies, the growth of consumerism, environmentalism and the changing role of the state. The fundamental assumption of the book is that the interplay of academic and practical knowledge holds the key to understanding and applying marketing.
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Basic marketing.
Anbieter: Antiquariat Bookfarm, Löbnitz, Deutschland
Verkäuferbewertung 5 von 5 Sternen
3. ed., reprint. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIc 1674c-1 9780304316731 Sprache: Englisch Gewicht in Gramm: 550. Bestandsnummer des Verkäufers 2094409
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Basic Marketing: Principles and Practice (3rd Edn)
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780304316731. Bestandsnummer des Verkäufers 7072052
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Basic Marketing: Principles and Practice (3rd Edn)
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780304316731. Bestandsnummer des Verkäufers 7072051
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Basic Marketing: Principles and Practice
Anbieter: PsychoBabel & Skoob Books, Didcot, Vereinigtes Königreich
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paperback. Zustand: Good. Zustand des Schutzumschlags: No Dust Jacket. Library sticker to spine, inside cover and FEP, stamp to FEP, pocket to inside cover. Size: 8vo - over 7¾" - 9¾" tall. Ex-Library. Bestandsnummer des Verkäufers 012751
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Basic Marketing: Principles and Practice
Anbieter: Ammareal, Morangis, Frankreich
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Softcover. Zustand: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Couverture différente. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Different cover. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers C-828-532
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