Basic Marketing: Principles and Practice - Softcover

Cannon, Tom

 
9780304332212: Basic Marketing: Principles and Practice
Softcover
ISBN 10: 0304332216 ISBN 13: 9780304332212
Verlag: Cengage Learning EMEA, 1995

Inhaltsangabe

An undergraduate text integrating international research with a diverse selection of European cases. Features discussion questions (new to this edition) and case studies with exercises, plus humorous b&w illustrations and cartoons. This fourth edition reinforces the international, especially European, coverage introduced in earlier editions, and expands coverage of strategy and development, technology and innovation, ethical and environmental issues, and changes created by mass customization. Distributed by Books International. Annotation c. by Book News, Inc., Portland, Or.

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Verlag
Cengage Learning EMEA
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
0304332216
ISBN 13 
9780304332212
Einband
Taschenbuch
Anzahl der Seiten
450
Kontakt zum Hersteller
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Verantwortliche Person
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