Research Methods in Service Industry Management - Softcover

Johns, Nick (Hong Kong Polytechnic University); Lee-Ross, Darren (James Cook University)

Softcover

ISBN 10: 0304335126 ISBN 13: 9780304335121

Verlag: Cengage Learning EMEA, 1999

Inhaltsangabe

An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective. An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.

Details zur Ausgabe

• Verlag: Cengage Learning EMEA
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 0304335126
• ISBN 13: 9780304335121
• Einband: Taschenbuch
• Anzahl der Seiten: 196
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar