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Research Methods in Service Industry Management - Softcover

Johns, Nick (Hong Kong Polytechnic University); Lee-Ross, Darren (James Cook University)

 
9780304335121: Research Methods in Service Industry Management

Inhaltsangabe

An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective. An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.

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