Different: Escaping the Competitive Herd - Hardcover

Moon, Youngme

Hardcover

ISBN 10: 0307460851 ISBN 13: 9780307460851

Verlag: Crown Publishing Group, Division of Random House Inc, 2010

Inhaltsangabe

Book by Moon Youngme

Über diesen Titel

Reseña del editor:

Argues that today's high-quality marketplace has created an era of impossible competition and makes recommendations for how companies can retain market shares without losing status to copycat competitors.

Biografía del autor:

Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS's most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon's research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review.

Über diese Auflage

• Verlag: Crown Publishing Group, Division of Random House Inc
• Erscheinungsdatum: 2010
• ISBN 10: 0307460851
• ISBN 13: 9780307460851
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 288