American Icon: Alan Mulally and the Fight to Save Ford Motor Company - Hardcover

Hoffman, Bryce G.

Hardcover

ISBN 10: 0307886050 ISBN 13: 9780307886057

Verlag: Crown Publishing Group, Division of Random House Inc, 2012

Inhaltsangabe

Book by Hoffman Bryce G

Über diesen Titel

Reseña del editor:

A behind-the-scenes account of the near-collapse of Ford in 2008 outlines the hard-fought effort of CEO Alan Mulally to save the company without accepting federal bailout money, describing how Ford transformed in the subsequent two years into the world's most profitable automobile business.

Biografía del autor:

BRYCE G. HOFFMAN is an award-winning journalist who has covered the auto industry, both in the United States and around the world, since 1998. He began cov­ering Ford Motor Company for the Detroit News in 2005. That beat gave him a front-row seat for many of the events chronicled in American Icon. Hoffman has been honored by the Society of American Business Edi­tors and Writers, the Society of Professional Journalists, the Associated Press, and others for his coverage of Ford and is one of the world’s foremost authorities on the automaker. He lives in Grand Blanc, Michigan.

Über diese Auflage

• Verlag: Crown Publishing Group, Division of Random House Inc
• Erscheinungsdatum: 2012
• ISBN 10: 0307886050
• ISBN 13: 9780307886057
• Einband: Tapa dura
• Anzahl der Seiten: 304