The New How to Advertise: Expanded and Updated With New Chapters and Materials for Advertising in the '90s - Hardcover

Roman, Kenneth; Maas, Jane

 
9780312077891: The New How to Advertise: Expanded and Updated With New Chapters and Materials for Advertising in the '90s

Inhaltsangabe

An industry guidebook to advertising reevaluates the industry, offering advice on what works and what does not, brochures, sales pieces, the major issues that have emerged and are likely to increase in importance, and more.

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