Managing Green Issues - Hardcover

Curtin, Tom; Jones, Jacqueline

Hardcover

ISBN 10: 0312237162 ISBN 13: 9780312237165

Verlag: Palgrave, 2001

Inhaltsangabe

Book by Curtin Tom Jones Jacqueline

Über diesen Titel

Reseña del editor:

The management of environmental has become a key concern for many companies. Not only do these issues influence how an organization is seen and how its reputation is judged, it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.

Biografía del autor:

Tom Curtin now owns his own consultancy company,Green Issues Communications, that specializes in this area of management.

Über diese Auflage

• Verlag: Palgrave
• Erscheinungsdatum: 2001
• ISBN 10: 0312237162
• ISBN 13: 9780312237165
• Einband: Tapa dura
• Anzahl der Seiten: 221