Win Your Case: How To Present, Persuade, Prevail---Every Place, Every Time

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9780312338817: Win Your Case: How To Present, Persuade, Prevail---Every Place, Every Time
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Book by Spence Gerry

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Reseña del editor:

"What's true for training great trial lawyers is true for all winning presenters."
According to renowned trial attorney and bestselling author Gerry Spence, presenting a case before decisionmakers is not simply a technique but an occasion for summoning your deepest reserves to advocate on behalf of something crucial. Here, Spence combines a rich exploration of truth, fairness, and emotional honesty with practical advice gleaned from a lifetime of hard-earned legal triumphs to show what makes a strong, persuasive presentation. Spence's essentials include:
*Preparing the powerperson to accept your case
*Owning your feelings
*Being "in the moment"
*The power of fear--ours and theirs
*Discovering the story in every presentation
*Making an effective closing argument.
Whether presenting to a judge or jury, a board, boss, committee, or customer, Make Your Case is an indispensable self-help guide.

Contraportada:

"Spence has become the Socrates of Jackson Hole."
-Larry McMurtry, author of Lonesome Dove

"Spence is one of America's last true originals-a man who thinks as brilliantly as he lives, who writes as compellingly as he talks, and who practices law as faithfully as most people practice religion."
-Dan Rather

"How to Argue and Win Every Time is more than just a book about argument; it's the outline on how to live."
-Larry King

"Spence's prose is pointedly sharp in essence and displays unself-consciously his own flamboyant personality. Rises above the herd in the conduct-of-life genre."
-Booklist

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Spence, Gerry
Verlag: St. Martin's Press (2005)
ISBN 10: 0312338813 ISBN 13: 9780312338817
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Gerry Spence
Verlag: St. Martin's Press (2005)
ISBN 10: 0312338813 ISBN 13: 9780312338817
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