<p>Commerce meets conquest in this swashbuckling story of the six merchant-adventurers who built the modern world<br><br>It was an era when monopoly trading companies were the unofficial agents of European expansion, controlling vast numbers of people and huge tracts of land, and taking on governmental and military functions. They managed their territories as business interests, treating their subjects as employees, customers, or competitors. The leaders of these trading enterprises exercised virtually unaccountable, dictatorial political power over millions of people.<br><br>The merchant kings of the Age of Heroic Commerce were a rogue's gallery of larger-than-life men who, for a couple hundred years, expanded their far-flung commercial enterprises over a sizable portion of the world. They include Jan Pieterszoon Coen, the violent and autocratic pioneer of the Dutch East India Company; Peter Stuyvesant, the one-legged governor of the Dutch West India Company, whose narrow-minded approach lost Manhattan to the British; Robert Clive, who rose from company clerk to become head of the British East India Company and one of the wealthiest men in Britain; Alexandr Baranov of the Russian American Company; Cecil Rhodes, founder of De Beers and Rhodesia; and George Simpson, the "Little Emperor" of the Hudson's Bay Company, who was chauffeured about his vast fur domain in a giant canoe, exhorting his voyageurs to paddle harder so he could set speed records.<br><i>Merchant Kings</i> looks at the rise and fall of company rule in the centuries before colonialism, when nations belatedly assumed responsibility for their commercial enterprises. A blend of biography, corporate history, and colonial history, this book offers a panoramic, new perspective on the enormous cultural, political, and social legacies, good and bad, of this first period of unfettered globalization.</p>
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<p>Stephen Bown is the author of <i>Madness, Betrayal and the Lash</i>;<i> Scurvy</i>; and <i>A Most Damnable Invention. </i>He lives in Canada.</p>
Jan Pieterszoon Coen and the Dutch East India Company
· 1 ·
The thirteen heavily armed ships sailed towards the East Indies’ remote Banda Islands in the spring of 1609, after nearly a year’s voyage from Amsterdam. The heady, sweet scent of flowering nutmeg trees filled the humid air. The commander of the squadron, one of the largest corporate fleets yet to depart the Netherlands for “the spiceries,” was Admiral Pieter Verhoeven (Peter Verhoef), a veteran not of trade and exploration but of combat at sea. He was now employed by the Dutch East India Company, the VOC (Vereenigde Oost-Indische Compagnie), with the objective of securing for his employers the exotic cloves and nutmeg of the Moluccas, as the “Spice Islands” of Indonesia were then known. The admiral commanded more than a thousand fighting men, including a contingent of Japanese mercenaries, and his orders from the “Heeren XVII” (the Lords Seventeen), his powerful corporate directors in the Netherlands, were direct and clear: “We draw your special attention to the islands in which grow the cloves and nutmeg, and we instruct you to strive after winning them for the company either by treaty or by force.” Force was something Verhoef understood well, having earned distinction at the Battle of Gibraltar two years earlier, when Dutch ships virtually wiped out a mighty fleet of Holland’s bitter enemy, Imperial Spain.
As Verhoef and his fleet neared the principal harbour of Great Banda, the admiral was astonished and annoyed to spy an English ship in the sheltered port. For several years now, the Dutch East India Company had been engaged in a simmering conflict with the traders and merchants of the English East India Company. The two companies, vying for control of the lucrative spice trade in Indonesia, each sought to oust the Portuguese and dominate the trade. Captain William Keeling and his ship, Hector, had been cruising the Banda Islands, the world’s sole source of nutmeg and mace, trying to secure a cargo of spices for the past month. He had struck up a cordial relationship with Dutch traders stationed on the remote and tiny islands, enjoying dinners ashore and tours of the plantations. All the friendliness dissipated, however, with the arrival of Verhoef’s fleet. One of Verhoef’s first actions to frustrate Keeling’s business was to pay the Bandanese headmen, the orang kaya, to stop trading with the English. Keeling complained that Verhoef treated him and his men “most unkindlye, searching his boate disgracefullye and not suffering him to have any further trade, not to gather in his debts, but with a peremptory command, to be gone.” More ominously, an English sailor employed in the Dutch fleet deserted and informed his countrymen that Verhoef was planning a secret attack on them within weeks.
Keeling pondered his predicament. “Sixty-two men against a thousand or more could not perform much,” he wrote despondently. Weighing anchor, he took the Hector off to one of the more distant islands, Ai, and began to purchase and load his ship with nutmeg far from the interference of the Dutch. The largest island of the tiny archipelago was called Lonthor, or Great Banda, where several thousand Bandanese tended the largest and most valuable nutmeg plantations. The islands of Neira and Gunung Api were clustered within gunshot of Great Banda. Ai was a little distance to the west, and the smallest of the islands, Run, was farther west. On Great Banda, Verhoef wasted no time in menacing and overawing the islanders, and in enforcing a Dutch company monopoly that excluded all English, Portuguese, Malay and Chinese traders from acquiring a cargo of nutmeg.
On April 19, Verhoef ordered 250 heavily armed company troops to disembark from the ships and form up on the beach. He then summoned the orang kaya to hear his speech and petition. When they had gathered, under the shade of a great tree, he distributed gifts and ceremoniously unfurled a parchment. He proceeded to read his pronouncement, first in Portuguese and then in Malay. The islanders had broken their promise, Verhoef intoned, “to have trade only with them, who had now traded there six years.” Verhoef pointed across the narrow waterway that separated Lonthor from Neira, and informed them that “to defend themselves and the whole country from the Portugals,” his men would soon begin building a fort and permanent factory on Neira. The orang kaya were as dismayed as Verhoef was determined.
The trouble stemmed from an incident that had occurred several years earlier. On May 23, 1602, Dutch captain Wolfert Harmenszoon persuaded some of Neira’s chiefs to sign a contract, in Dutch—a language they couldn’t read—granting the Dutch East India Company a monopoly in the nutmeg trade. Some, but not all, of the orang kaya had signed the agreement, fearing to offend the merchants and invite violent reprisals if they refused. But since there was no real benefit in reserving all their spice for the Dutch, they had not abided by the agreement—if, indeed, they had ever considered doing so. Now it appeared that the Dutch were taking this document seriously and intending to apply it to all of the nutmeg trade on all the Banda Islands, not just to the region controlled by the signatories.
The Bandanese lived in a series of interrelated coastal villages on the islands but, unlike others in the Moluccas, had no overall king or chief. Verhoef did not understand the islands’ loose governing structure, nor did he know with whom to deal; he simply wanted to secure a veneer of legality for his conquest. The several hundred orang kaya of Great Banda were stunned and perplexed by Verhoef’s demands, and their response was evasive and guarded—Neira was a separate island with its own orangkaya. They delayed, requesting more time to deliberate the issue: the fact that they had little control over what Verhoef did across the waterway. But the prospect of a permanent stone fort within gunshot distance of their own harbour boded ill.
The Bandanese were reminded of a prophecy made a few years earlier by a Muslim holy man that foretold of white strangers from afar who would one day conquer their islands. English traders had mirthfully associated this prophecy with the Dutch. The islanders, however, did not want to be locked into dealing with the Dutch. They much preferred Chinese, Arab and Javanese traders, who were frequently in port, bringing goods the Bandanese valued, such as batiks, calicoes, rice, sago palm, porcelain and medicines. They shared cultures with these peoples, and sometimes religion. The Dutch traders, on the other hand, did not impress with their often useless trade goods, such as woollen and velvet cloth, their strange religion, their irregular visits, ignorance of local customs and inflexible prices. Particularly annoying was Verhoef’s demand that the islanders stop selling nutmeg and mace to anyone but the Dutch traders. Further unsettling the Bandanese was the eruption of a volcano on nearby Gunung Api. Ominously, the volcano belched a cloud of cinders and ashes onto Neira just as Verhoef’s fleet arrived.
As the days and weeks passed in stalled negotiations, Verhoef became...
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