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Buchbeschreibung Zustand: New. New. In shrink wrap. Looks like an interesting title! 1.25. Bestandsnummer des Verkäufers Q-0313278113
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Buchbeschreibung HRD. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bestandsnummer des Verkäufers L1-9780313278112
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Buchbeschreibung Hardcover. Zustand: new. This item is printed on demand. Bestandsnummer des Verkäufers 9780313278112
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Buchbeschreibung Hardcover. Zustand: new. Hardcover. This handbook surveys the history, organization, role, major issues, and future outlook for different segments of the mass media industry and for its various audiences in the United States. Following a brief introductory overview, experts offer broad perspectives through analyses of the advertising, book, cable, film, magazine, newspaper, public relations, radio, recording, and television industries and of present views about their audiences of minorities, women, children, the disabled, religious groups, and sports enthusiasts.Each chapter reviews and synthesizes the important literature today, current policies and problems, the responsibility and effectiveness of the sector or group under study, and trends in the 1990s and to the year 2000. Bibliographies defining important readings as well as regular sources of information add to the usefulness of this handbook for college, university, institutional, and public libraries. Each chapter on a different sector or audience reviews and synthesizes the important literature to date, discusses current responsibilities, evaluates the sector's effectiveness or weaknesses, audience concerns, and advises about trends and future developments. Bibliographies point to important readings for future research and comment on regular sources of information for further study. The handbook is designed for college students, researchers in mass media, and public library audiences. This handbook surveys the history, organisation, role, major issues and future outlook for different segments of the mass media industry and for its various audiences in the United States. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9780313278112
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Buchbeschreibung Hardback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Bestandsnummer des Verkäufers C9780313278112
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Buchbeschreibung HRD. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bestandsnummer des Verkäufers L1-9780313278112
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Buchbeschreibung Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This handbook surveys the history, organisation, role, major issues and future outlook for different segments of the mass media industry and for its various audiences in the United States.Über den AutorBrown H. Carpenter, Erwin . Bestandsnummer des Verkäufers 446882647
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Buchbeschreibung Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This handbook surveys the history, organization, role, major issues, and future outlook for different segments of the mass media industry and for its various audiences in the United States. Following a brief introductory overview, experts offer broad perspectives through analyses of the advertising, book, cable, film, magazine, newspaper, public relations, radio, recording, and television industries and of present views about their audiences of minorities, women, children, the disabled, religious groups, and sports enthusiasts.Each chapter reviews and synthesizes the important literature today, current policies and problems, the responsibility and effectiveness of the sector or group under study, and trends in the 1990s and to the year 2000. Bibliographies defining important readings as well as regular sources of information add to the usefulness of this handbook for college, university, institutional, and public libraries. Each chapter on a different sector or audience reviews and synthesizes the important literature to date, discusses current responsibilities, evaluates the sector's effectiveness or weaknesses, audience concerns, and advises about trends and future developments. Bibliographies point to important readings for future research and comment on regular sources of information for further study. The handbook is designed for college students, researchers in mass media, and public library audiences. Bestandsnummer des Verkäufers 9780313278112
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