Better Make It Real: Creating Authenticity in an Increasingly Fake World - Hardcover

Morin, Jill J.

 
9780313376801: Better Make It Real: Creating Authenticity in an Increasingly Fake World
Hardcover
ISBN 10: 0313376808 ISBN 13: 9780313376801
Verlag: Praeger, 2010

Inhaltsangabe

A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.

For the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edelman Trust Barometer. Still, nearly 70 percent of people say that organizations will revert to "business as usual" once the economy recovers. Moreover, U.S. job satisfaction is at a 22-year-low, according to a 2010 Conference Board report, and by most every measure, the consumer outlook is bleak.

The good news?

Organizational authenticity is attainable, declares Morin in Better Make it Real. However, it isn't the goal, she says, but the result of providing, consistently and continuously, an authentic "total experience" to your stakeholders-workers, customers, vendors, and other business partners. In other words, Morin affirms, authenticity isn't a destination-it's an ongoing journey that will serve to differentiate any organization in its marketplace, which too often is littered with fakes.

Morin's recommended roadmap is Kahler Slater's Total Experience Design-a specific, step-by-step process for designing stakeholder experiences that are "authentic, intentional, and wholly integrated." In Better Make It Real, Morin offers a comprehensive guide to implementing Total Experience Design inside organizations of all types and sizes. She also shares behind-the-scenes stories from Kahler Slater projects and clients, including Google, Robert Redford's Sundance Cinemas, Monster.com, and numerous entrepreneurial enterprises.

Bottom line: Organizational authenticity is sorely lacking-and urgently needed. On the heels of the Great Recession, Morin rolls out a roadmap to "real"-helping executives and entrepreneurs find their way forward.

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Über die Autorin bzw. den Autor

Jill J. Morin

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Verlag
Praeger
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0313376808
ISBN 13 
9780313376801
Einband
Gebundene Ausgabe
Anzahl der Seiten
200
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
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Deutschland