Strategy: Process, Content, Context : An International Perspective: Process, Content and Context - An International Perspective - Softcover

De Wit, Bob; Meyer, Ron

 
9780314032133: Strategy: Process, Content, Context : An International Perspective: Process, Content and Context - An International Perspective

Inhaltsangabe

A combined reader and casebook for introductory strategic management courses. Offers a balanced coverage of the main themes of strategic management and a broad representation of the different approaches and theories. A European perspective is reflected in the choice of topics, articles, examples and cases.

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