Public Relations Best Practices 2008-2009: Industry Leaders on Understanding Client Needs, Staying on Top of Trends, and Utilizing New PR Approaches (Inside the Minds) - Softcover

Softcover

ISBN 10: 0314195564 ISBN 13: 9780314195562

Verlag: West Publishing Co, 2008

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Reseña del editor:

Public Relations Best Practices 2008-2009 is an authoritative, insider's perspective on the newest trends and best campaign strategies of the past year, as well as the next big thing to prepare for in the year to come. Featuring Presidents and CEOs representing some of the nation's leading PR firms, this book provides a broad yet comprehensive overview of how leaders in the industry approach the challenging 24/7 news environment in order to stay on top of the constantly changing face of the media. The authors weigh in on the significance of blogging, social networking, viral marketing, and crisis PR in today's business world, and provide real-world examples of the successful utilization of new media and creative PR approaches. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great strategic minds of today, as experts offer an insider's glimpse into this continuously-developing industry.

Über diese Auflage

• Verlag: West Publishing Co
• Erscheinungsdatum: 2008
• ISBN 10: 0314195564
• ISBN 13: 9780314195562
• Einband: Tapa blanda
• Anzahl der Seiten: 188