Marketing Research - Softcover

Lehmann, Donald R.; Gupta, Sunil; Steckel, Joel H.

Softcover

ISBN 10: 0321014162 ISBN 13: 9780321014160

Verlag: Addison-Wesley Longman, Amsterdam, 1997

Inhaltsangabe

For upper-level undergraduate/graduate-level courses in Marketing Research.

These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art and up-to-date coverage of marketing research related topics. It offers the professor and student up-to-date coverage of the latest marketing research issues.

Details zur Ausgabe

• Verlag: Addison-Wesley Longman, Amsterdam
• Erscheinungsdatum: 1997
• Sprache: Englisch
• ISBN 10: 0321014162
• ISBN 13: 9780321014160
• Einband: Taschenbuch
• Anzahl der Seiten: 780
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien