Influence: Science and Practice: International Edition - Softcover

Cialdini PhD, Robert B.

Softcover

ISBN 10: 0321188950 ISBN 13: 9780321188953

Verlag: Pearson, 2003

Inhaltsangabe

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Über diesen Titel

Über die Autorin bzw. den Autor

Dr. Robert Cialdini is Regents' Professor of Psychology at Arizona State University, and also consults widely on the subject of influence.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 0321188950
• ISBN 13: 9780321188953
• Einband: Taschenbuch
• Auflage: 4
• Anzahl der Seiten: 262
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien