When you are on a Web site you don't know well, and you are asked to
complete an online form, if you are like most people you immediately weigh in
your mind issues of how private the information you provide will be kept.
Studies have shown that 64% of consumers have left a Web site because of
concerns about privacy, and that online retailers lose $6.2 billion a year in sales
because of privacy issues. Lack of privacy conditions in building an application
or a web site is a liability; conversely, a web site where the consumer feels that
their privacy will be guarded is a competitive advantage. In our securityconscious
world privacy is a topic of concern right up there with identity theft
and spam. Yet until now there has not been one source of information for
developers on how to develop applications and web sites that will take into
consideration privacy concerns. JC Cannon draws upon the experience he has
learned from his role in the corporate privacy group at Microsoft to give
developers a complete guide to including privacy in their development process.
It covers topics such as spam, digital rights management, the Platform for
Privacy Preferences (P3P) project, and protecting database data.
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PrivacyAbout the Author
J. C. Cannon is a privacy strategist in the Corporate Privacy Group at Microsoft. He works as a technical strategist for the team, focusing on ways to apply technology to applications that will give consumers better control over their privacy and enable developers to create privacy-aware applications. J. C. works closely with Microsoft product groups and Microsoft research, and gives presentations to developers from other companies on building privacy in to their applications. Prior to this role, J. C. was a program manager for Active Directory for two and a half years. In this role, he worked with developers and independent software vendors on integration strategies for Active Directory and applications. He has written several white papers on Active Directory integration, which are on MSDN, and has given presentations on Active Directory integration techniques at major Microsoft conferences.
Before coming to Microsoft in 1998, he spent ten years as a software consultant helping companies integrate Microsoft technologies into their applications and businesses. Previous to becoming a consultant, J. C. worked as a software developer for companies in the United States, England, France, and Sweden. J. C. started his career in software in 1979 after ending his six-year career in the U.S. Navy, where he fixed avionics for A6 aircraft. Three of those years were spent working on the flight deck of aircraft carriers. J. C. received his Bachelor of Science degree in mathematics from the University of Texas at Dallas.
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