E-Commerce: Business, Technology, Society, Case Book Update - Hardcover

Laudon, Kenneth C.; Travis, Jeffrey

3,79

318 Bewertungen von Goodreads

9780321269379: E-Commerce: Business, Technology, Society, Case Book Update

Hardcover

ISBN 10: 0321269373 ISBN 13: 9780321269379

Verlag: Prentice Hall, 2004

Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:

Book by Laudon Kenneth C Traver Carol Guercio

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Rese�a del editor:

Comprehensive, market-leading text designed for undergraduate and graduate business school students, this book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.