Do Good Design: How Design Can Change Our World - Softcover

Berman, David

Softcover

ISBN 10: 032157320X ISBN 13: 9780321573209

Verlag: New Riders, 2008

Inhaltsangabe

Great design can be an agent of social change. The environmental crisis is the greatest issue of today, and according to author David Berman, consumerism is its largest cause ... often fueled by convincing graphic and product design intended to invent "needs". Alternatively, creative professionals can use their skills to help spread messages and ideas the World really needs to hear, doing good by how we design and how we use design. This book offers a powerful and hopeful message that includes solutions that everyone will want to hear.

In this provocative and dramatically-illustrated book, David Berman argues that global branding strategies are the most powerful tools used today to encourage over-consumption amongst growing Developing World populations, the largest long-term threat to global harmony and environment. He believes that communications professionals have more conspicuous power than they realize, and play a core role in helping some corporations mislead audiences in order to invent unfulfilled "needs" in larger and larger markets. In a World where design has become a recognized corporate asset, designers and their clients have the opportunity to use their persuasive skills responsibly and to accelerate awareness. Recent developments regarding professionalism and ethics offer powerful hope that there is great opportunity for designers and other professionals to choose what their still-young profession will be about: creating visual lies to help sell stuff or helping repair the World by bridging knowledge and understanding.

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Über die Autorin bzw. den Autor

David B. Berman is a strategic consultant with 30 years experience in universal design thinking.  He has traveled to over 50 countries, as an expert speaker, high-level advisor to the U.N., Ethics Chair for graphic design in Canada, chair for accessible technology at Carleton University, and a vice president of Icograda, the world body for graphic design.  Clients include IBM, the international Space Station, Sierra Club, and Canada's three largest federal government departments.

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How Design CAN CHANGE the World 

Today, everyone is a designer. And the future of  civilization is our common design project.

How does design help choose our leaders?
Why do we really have an environmental crisis?
How can accessible design broaden your audience?
Why does the U.S. economy now struggle to compete?
How has design thinking added to the bottom line of the world’s most valuable companies?

Design matters. As it never has before.

Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception — or helping repair the world.

Do Good Design is a call to action:
This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles.

In a time when anything has become possible, design thinking offers a way forward for us all.

What will you do?

"...just the right measure of passion and reticence...excellent"
Ken Garland
Author, First Things First Manifesto

"Do Good Design will now proudly be in the library of the Bauhaus."
Dr. Walter Prigge
Bauhaus Dessau Foundation

ABOUT THE AUTHOR
David B. Berman is a strategic consultant with 30 years experience in universal design thinking.  He has traveled to over 50 countries, as an expert speaker, high-level advisor to the U.N., Ethics Chair for graphic design in Canada, chair for accessible technology at Carleton University, and a vice president of Icograda, the world body for graphic design.  Clients include IBM, the international Space Station, Sierra Club, and Canada's three largest federal government departments.

Details zur Ausgabe

• Verlag: New Riders
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 032157320X
• ISBN 13: 9780321573209
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 192
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar