When Search Meets Web Usability - Softcover

Buch 24 von 142: Voices That Matter

Thurow, Shari; Musica, Nick

 
9780321605894: When Search Meets Web Usability
Softcover
ISBN 10: 0321605896 ISBN 13: 9780321605894
Verlag: New Riders, 2009

Inhaltsangabe

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Shari Thurow has been designing and optimizing sites for search engine

visibility since 1995 and has been a Web site usability professional since 2002.

Shari is a renowned speaker on this topic since 1999 and continues to lecture

on this topic worldwide. Shari's first book, Search Engine Visibility, was one of

the first books ever published about search engine optimization.

Nick Musica has over 10 years experience architecting, designing, writing, and

managing Web sites. He is the Founder and of Think Green Media and is a

guest lecturer in New York University's Graphic Communications

Management and Technology Master of Arts program on Web design, search

marketing and Web site usability.

Von der hinteren Coverseite

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
New Riders
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0321605896
ISBN 13 
9780321605894
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
240
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9787115249258: When Search Meets Web Usability(Chinese Edition)

Vorgestellte Ausgabe

ISBN 10:  7115249253 ISBN 13:  9787115249258
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Softcover