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The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever - Softcover
Inhaltsangabe
Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.
When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication―and even mob mentality.
In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you’re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.
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Über die Autorin bzw. den Autor
Cliff Atkinson “wrote the book” on using PowerPoint effectively with Beyond Bullet Points. The book pioneered the market for smart presentation books. Cliff’s impact on the field of presentations has been significant. He designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005―presentations which Fortune magazine called “frighteningly powerful.” He has taught his approach at many of the country’s top law firms, government agencies, business schools, and corporations, including Sony, Toyota, Nestlé, Nokia, Nationwide, Deloitte, Amgen, Bristol-Myers Squibb, Intel, Microsoft, and the United Nations International Criminal Tribunal.
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The Backchannel
Anbieter: unifachbuch e.K., Köln, NRW, Deutschland
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Softcover. Zustand: Neu. Neu -Armed with laptops, cell phones, smartphones, and other devices, audiences have taken control through "the backchannel" of conversation. In this book, communications expert Atkinson shows that if presenters join the new conversations with audiences, the outcome can be a new, more effective form of communication. 222 pp. Englisch. Bestandsnummer des Verkäufers INF1000032774
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.01. Bestandsnummer des Verkäufers G0321659511I2N00
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The Backchannel : How Audiences are Using Twitter and Social Media and Changing Presentations Forever
Verlag:
Pearson Education, Limited, 2009
ISBN 10: 0321659511
ISBN 13: 9780321659514
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Softcover
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Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 3198389-75
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Beispielbild für diese ISBN
The Backchannel : How Audiences are Using Twitter and Social Media and Changing Presentations Forever
Verlag:
Pearson Education, Limited, 2009
ISBN 10: 0321659511
ISBN 13: 9780321659514
Gebraucht
Softcover
Erstausgabe
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 12476660-6
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
Anbieter: Wonder Book, Frederick, MD, USA
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Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Bestandsnummer des Verkäufers R03O-00040
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
Anbieter: BennettBooksLtd, North Las Vegas, NV, USA
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paperback. Zustand: New. In shrink wrap. Looks like an interesting title! Bestandsnummer des Verkäufers Q-0321659511
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