The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever - Softcover

Atkinson, Cliff

Softcover

ISBN 10: 0321659511 ISBN 13: 9780321659514

Verlag: New Riders, 2009

Inhaltsangabe

Armed with laptops, cell phones, smartphones, and other devices, audiences have taken are taking control through "the backchannel" of conversation that is now prevalent during live presentations in conference halls, corporate meeting rooms, classrooms and even church pews. The intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication and even mob mentality. In this book, master presenter and communications expert Cliff Atkinson shows that if presenters embrace the changes and join the new conversations with audiences, are harnessed and the conversation with audiences properly handled, the outcome can be a new, more effective form of communication. At the South by Southwest Interactive Festival in 2008, audience members using Twitter confronted a presenter during her interview with Facebook CEO Mark Zuckerberg when they thought she was straying off track. At SXSW 2009, author Guy Kawasaki called out to the audience, "Who is Mary Ann?" and when she raised her hand, he directly asked her confronted an audience member in front of hundreds of people, asking her why she was calling him a vulgar name on Twitter! Far from being isolated incidents, these examples are signs of the future of live presentations, when audience members shift from passive recipients to active participants, and even presenters become more assertive in engaging the audience. The Backchannel describes the massive impact of social technology on the live presentation environment, and lays out practical steps that audiences and presenters can take to do to take advantage of the situation harness the change to get better results for everyone involved. The book presumes the reader is unfamiliar with social media, Web 2.0, blogging, or Twitter, and will introduce these important concepts and tools as they relate to the book.

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Über die Autorin bzw. den Autor

Cliff Atkinson “wrote the book” on using PowerPoint effectively with Beyond Bullet Points. The book pioneered the market for smart presentation books. Cliff’s impact on the field of presentations has been significant. He designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005―presentations which Fortune magazine called “frighteningly powerful.” He has taught his approach at many of the country’s top law firms, government agencies, business schools, and corporations, including Sony, Toyota, Nestlé, Nokia, Nationwide, Deloitte, Amgen, Bristol-Myers Squibb, Intel, Microsoft, and the United Nations International Criminal Tribunal.

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Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.

When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication―and even mob mentality.

In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you’re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.

Details zur Ausgabe

• Verlag: New Riders
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 0321659511
• ISBN 13: 9780321659514
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar