Content Strategy for the Web (Voices That Matter) - Softcover

Halvorson, Kristina

Softcover

ISBN 10: 0321808304 ISBN 13: 9780321808301

Verlag: New Riders, 2012

Inhaltsangabe

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

• Understand content strategy and its business value
• Discover the processes and people behind a successful content strategy
• Make smarter, achievable decisions about what content to create and how
• Find out how to build a business case for content strategy
  

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS






BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?






For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:






- Understand content strategy and its business value


- Discover the processes and people behind a successful content strategy


- Make smarter, achievable decisions about what content to create and how


-
Find out how to build a business case for content strategy









With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Details zur Ausgabe

• Verlag: New Riders
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 0321808304
• ISBN 13: 9780321808301
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 216
• Kontakt zum Hersteller: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Niederlande