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Inhaltsangabe
Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better.
Experiment! will inspire you to challenge assumptions and start experimenting right now. You will:
- Learn how to approach experiments to improve conversion
- Understand the various methods of testing including A/B and multivariate
- Discover experiment ideas, and go beyond optimization to innovation
- Recognize the UX and design implications of experimenting
- Learn to analyze data and deliver results
Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”
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Über die Autorin bzw. den Autor
Colin McFarland is a UX designer and experimenter based in the U.K. His experiments using A/B and multivariate testing have delivered millions of dollars for some of the world’s biggest brands.
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EXPERIMENT: Website conversion rate optimization with A/B and multivariate testing
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Experiment!: Website Conversion Rate Optimization with A/B and Multivariate Testing
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Paperback. Zustand: Very Good. Experiment!: Website Conversion Rate Optimization with A/B and Multivariate Testing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780321834607
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