Verwandte Artikel zu Free-to-Play:Making Money From Games You Give Away
Inhaltsangabe
“ Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book―economics, gameplay, monetization, analytics and marketing―are important to consider when you’re building an F2P game, and Will covers each with an easy-to-digest style.” ―Ian Marsh, co-founder, NimbleBit
Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like.
Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find:
- Psychology behind player decisions and the motivations to play
- Simple and accessible explanations of the math and economic theories behind F2P, including working examples
- Processes for capturing and using player data to improve your game
- Marketing tips on positioning your game and attracting players
- Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.
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Über die Autorin bzw. den Autor
Will Luton is a designer and consultant in free-to-play games, having worked with companies such as SEGA and Channel 4. He has been making games for over ten years, most recently as creative director at the award-winning studio Mobile Pie. He regularly contributes articles to Gamasutra magazine, Develop magazine and GamesIndustry International, has a BA (Hons) in Computer Games Design and in 2011 was awarded a 30 Under 30 by Develop magazine.
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Free 2 Play : Making Money from Games You Give Away
Verlag:
Pearson Education, Limited, 2013
ISBN 10: 0321919017
ISBN 13: 9780321919014
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Free2play: Making Money from Games You Give Away
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.7. Bestandsnummer des Verkäufers G0321919017I4N00
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780321919014. Bestandsnummer des Verkäufers 4317002
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Free2play: Making Money from Games You Give Away
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Paperback. Zustand: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Bestandsnummer des Verkäufers Scanned0321919017
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